Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists several other countries where the product can be acquired. The company, located in Canada, markets Puff Bar being an electronic cigarette that can be used as being a regular cigarette. The only real difference is that when you light up Puff Bar, it mimics the looks and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the merchandise to that of a cigarette, and smokers all over the world have embraced the new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where the product is not available. Among the countries list is the U.S., where the product is specifically directed at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. Based on the website, there are no plans to release the merchandise in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it might be difficult for manufacturers to ship their products in to the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that’s too much to be healthy. In addition they fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The merchandise is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that’s commonly used to promote cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar in place. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without creating a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the company from Element Vape selling these products to the general public.
Having less health or warning letters on all of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a healthier solution to enjoy their daily dose of nicotine. As a way to reduce the appeal of the puff bar to teens, manufacturers should include more health-related language on the marketing materials.